XXL marketing: supersize your brand’s visual impact
Oversize marketing uses exaggeration and the unreal to stop people in their tracks. Why it works, and how even small brands can use it, from oversized print to FOOH ads.
“We should run a campaign like this every year!” Nil Ojeda breaks the rules of advertising
A fake trial, millions of views and a burger box. How Nil Ojeda, Vicio and Milfshakes broke the rules of digital strategy, and what disruptive marketing can teach your brand.
Why you need a social media content calendar
Great content isn’t enough without a plan. How a marketing plan and a content calendar help you stay consistent, save time and get ahead of key dates.
Your Christmas campaigns aren’t selling a thing
At Christmas you’re not selling a product, you’re sending a message. How emotional marketing builds loyalty, plus practical tips for a memorable festive campaign.
Do you have a winning strategy to connect with your audience?
Can an email really transform your sales? We break down what makes email marketing so effective: content, tone, frequency, types of email and tips that work.
Tips for a successful real estate exhibition stand
Exhibiting at SIMA, Barcelona Meeting Point or SIMED? Practical tips to design a property fair stand that attracts visitors, builds trust and drives sales.
Your strategy stinks!
Can a controversial ad campaign be good for your brand? Lessons from Benetton, El Corte Inglés and Adidas on provocative advertising, viral reach and reputational risk.
What does Netflix taste like?
Netflix now sells its own popcorn. How brand extension, from Now Popping to Netflix House, helps the streaming giant deepen its emotional connection with viewers.
The law has arrived, and with it the exact meaning of ‘influencer’
Spain’s Royal Decree 444/2024 regulates influencers as audiovisual media. Who it applies to, what obligations it brings and why brands share responsibility for compliance.
Build emotions to sell homes
Price and location aren’t everything. How real estate neuromarketing uses emotion, video, drone footage, storytelling and persuasive copy to sell properties faster.