Creating quality content is great. Having a topic aligned with your goal and writing irresistible copy that grabs readers by the collar and leads them to a specific action is as inspiring as it is not enough on its own. What really works is planning and organising that content over time.
With a WELL-ORGANISED POSTING SCHEDULE, you not only make the most of your time and resources, you also maintain the essential, relevant and appropriate consistency that keeps your followers’ attention.
With organic content, you make sure your communication is aligned with your marketing goals. What do we mean by that? Isn’t it enough to post regularly and upload eye-catching images or videos?
Quality and frequency both matter, but you need to CREATE ENOUGH CONSISTENT CONTENT. Don’t just post when you can. Ideally, you’ll have a defined strategy and approach: a MARKETING PLAN that delivers better results. When we talk about a company’s marketing plan, we mean the internal document that sets out the company’s real needs, annual goals and the actions the marketing team will take to achieve them. As you can imagine, putting that report together takes experience or solid knowledge of the company, time for analysis and strategic marketing skills, such as measurement systems. Sound complicated? Come on, creative! Who better than you to channel all that information and turn it into a juicy post everyone will want to sink their teeth into.
When SETTING THE GOALS of your marketing plan, analyse the PRESENT: the current market situation. Identify where the opportunities might be, product profitability, strengths and weaknesses (yours and your competitors’), as well as the actions carried out so far, and ask yourself: were they the right ones?
Take a moment to examine your CURRENT AUDIENCE. Does it match your ideal customer? Where are they? Do they use social media? Which networks? At what time?
Meet with the team, department by department if necessary, let them tell you about their real NEEDS, what they’ve set out to achieve this year, and turn them into marketing goals. You may already know this, but we’ll remind you here: for each goal you need an action plan with strategies, tools and so on.
A plan, a programme of things to do, is driven by intent and ACTIONS THAT CAN BE MEASURED OVER TIME. Assign responsibilities, set deadlines (seeing things delivered on time is a great motivator to keep going), highlight priorities and carry out regular reviews so you can correct any mistakes in time.
A content calendar helps you prepare the topics you need to cover based on your company’s activities, product launches, giveaways and holidays. In short, it makes sure your posts are consistent, visible and coherent.
Getting ahead of key dates helps you create the right post in good time. What’s in it for you? Making an impact, reaching more people and saving time. Yes, you heard right, we said ‘TIME’, the thing we’re always short of in marketing. If you’re looking to plan the key dates of 2025, the Conecta Calendar is there whenever you need it.
