Brands aim to dominate the market, a demanding project that calls for giant effort. Oversize marketing uses striking visual experiences built on disproportion, exaggeration and the unreal to surprise, stand out from the competition and stay in consumers’ minds.
Why does it work?
These ads make an instant impact simply because they break with the everyday and force viewers to pay attention.
The message is direct. These campaigns tend to stand out for their clear visual focus. It’s about being clear and bold, stripping out everything unnecessary from the marketing and letting the brand’s value shine. No small print and no information overload.
Brands like Marc Jacobs and MAC Cosmetics have used this strategy, knowing it’s the fast track to surprising people, getting into viewers’ heads and encouraging them to share the experience. Social media is full of things that break with the everyday, so getting your ad noticed, having its original content go viral and reaching people who don’t even know your brand is a big springboard for your business.
How can you draw eyes to your brand with oversize marketing?
The oversize experience isn’t just for big brands. However small your company or tight your promotional budget, businesses with limited funds can also pull off an extraordinary creative strategy.
The crazier your idea, the better.
Go for a disruptive attitude, steer clear of the obvious and aim to create entertainment and new experiences: audiences are looking for authenticity and fun.
How can you apply it to your brand?
Scale it to your needs, for example with surprising, oversized flyers or business cards.
Large, original displays that make your stand visible at trade fairs and events.
Budget doesn’t have to be a problem. The image doesn’t need to be real: use surprising digital images where an everyday object appears in an unusual way. Create videos of experiences that look real, with high-definition detail. Be bold with hyperrealistic ads using advanced animation techniques, visual effects and 3D imaging technology. Fake out-of-home (FOOH) advertising has long been the star formula on social media, the kind that makes viewers wonder whether what they’re seeing is real. It removes the need for physical locations, permits and production crews, a real bonus for your budget.
Want to draw attention to your brand and make a big impact? Make yourself heard above the noise. Welcome your audience to a reality without limits. Jump from a static billboard, for example, to a grand staging of your product right in the city centre: a giant Barbie in Dubai!
Get everyone talking about your brand. Be different, mesmerise people with your product, steal the spotlight and show them they’re dealing with a quality company with unique products and services. In short, by reinventing yourself with an innovative idea, you not only improve the customer experience but also strengthen the connection between your brand and your audience.
