Macron’s ‘Top Gun’: advertising money can’t buy
Macron’s aviators sold out after Davos. What the case teaches us about accidental viral marketing, earned media and why some products suddenly become impossible to get.
Why a landing page means profit for your business
Why create several landing pages for one product? More relevance, fewer distractions, better tracking, stronger SEO and more trust from the right audience.
The spirit of Charlie and the Chocolate Factory: your Christmas sales strategy
From Charlie Bucket to IKEA’s latest Christmas ad: why family time is the festive value that keeps winning hearts, and how to build a Christmas campaign that moves people.
Halloween: a holiday or a frighteningly good chance to sell more?
Halloween campaigns now start in late summer. What Dayketing is and practical tips to make your brand stand out: visuals, storytelling, offers, quizzes and UGC.
Mario Bros: 40 years of Nintendo’s most valuable brand
How did an eighties plumber become a global brand? The story of Mario, from Jumpman in Donkey Kong to theme parks, and the branding lessons behind his longevity.
Does your online shop close for the summer?
Summer doesn’t have to mean a sales slump. Practical online sales strategies for e-commerce: seasonal offers, mobile-first checkout, marketplaces and back-to-routine campaigns.
Everything you need to connect with international audiences
Translating your website isn’t enough to go global. Key international marketing strategies, from localised messaging and SEO to partners and customer service, with real brand examples.
Thinking about refreshing your brand?
When is the right time to rebrand? Our designers Tamara Capel and Teresa Díaz talk logos, typography, AI, sustainability and nostalgia in brand redesign.
Action! Connect with your audience in seconds
Short-form video is how brands win attention now. Tips for Reels, TikTok and Shorts that work: clear goals, a strong hook, emotion, SEO and community.
‘Adolescence’ changes the rules: Instagram’s new safety policies
Netflix’s Adolescence has sparked a debate on social media’s influence on young people. What Meta’s new safety measures for teen accounts on Instagram and Facebook involve.