From the shop counter to their phone screen
How to connect your offline and online marketing so your shop and your Instagram work together: three practical ideas for local businesses in Almería.
Mystery solved! Conecta was behind the orange thread that ran through Almería
The mystery is solved: Conecta Digital was behind the orange thread on Almería’s buses and Instagram. Here’s how we did it, and the giveaway we launched for local businesses.
Back to school: the ideal marketing strategy to build customer loyalty
September is the real New Year for consumers. Here’s how back-to-school marketing can help any business, not just stationers, win sales and build loyalty.
Why your Halloween campaign should start taking shape in August
Summer is the quiet season, which makes it the perfect time to prepare. Why your Halloween, Black Friday and Christmas campaigns should start taking shape in August.
Is your ideal customer going on holiday? Go with them!
Your audience is on the beach, but your brand shouldn’t switch off. Lessons from Estrella Damm, La Casera and IKEA on light, mobile-first summer campaigns that connect.
From floor plans to your ideal buyer: the power of photorealistic renders
Architectural renders, virtual tours and VR let buyers experience a new build before it exists. How 3D visualisation and AI are changing real estate marketing.
AI-generated influencers: the sales tool your brand needs
Virtual influencers like Lil Miquela have millions of followers. What CGI avatars can do for your brand, and why they still need a human team behind them.
Be original and know your audience: the keys to a successful billboard
You’ve got two seconds to grab attention. How to design a billboard that works: a clear message, a bold idea and the right location, plus the rise of 3D billboards.
Face it: consumers sell better
Nothing convinces a consumer like another consumer. How to build user-generated content (UGC) into your marketing strategy, from rights and creators to the right tools.
TikTok: the perfect ally for your brand?
TikTok still leads entertainment marketing. Why its algorithm, native ads and new AI tools like Smart Split and AI Outline make it a strategic pillar for brands.