If someone said: “You’ve only got two seconds to make an impact on your audience and get every eye on your brand”, what would your strategy be?
We know exactly what we’d do. Take over the street. Slip into their day unannounced and make the viewer not just turn their head but put every other thought on hold for a moment. Go for a striking billboard, as creative as it is clever. Surprise them with a fresh message that’s in tune with the moment, smart and emotionally connected with the viewer. Let everyone link your brand with that creative, concise, direct idea that leaves them pulled over on the hard shoulder with the hazards on.
A clear message, a stroke of genius and the right location are the solid foundations that hold up a good billboard and lift it higher.
Thinking of renting a billboard to strengthen your brand’s presence?
Then think as much about how much you want to invest as about where you shouldn’t cut corners.
Being original and understanding your audience’s tastes and concerns is great, but also make sure you’re where your potential customer is. The most effective way to get your message across and increase your brand’s visibility is through strategic placement, based on footfall and the relevance of the surroundings.
In creative terms, there’s a red line we’d advise you not to cross. Don’t overcrowd the space. A short line and an eye-catching image are enough. Remember you only have a few seconds to catch that driver’s or pedestrian’s attention, so don’t waste them! Take the viewer exactly where you want them. The idea is to make an impact and stick in a single glance.
Stop the viewer in their tracks and win them over with colours aligned with your brand and the values you want to get across. Use bold type that’s visible from a distance, and avoid using lots of fonts.
Trust in the spectacle, and invest in immersive experiences that move people. Innovation and surprise go hand in hand. 3D billboards add three-dimensional realism, giving the viewer a message that lasts.
Want your brand to look big?
At Conecta we help you project your brand in a format that can’t be switched off or blocked. When digital advertising seems to control everything, high visibility, local impact and a 24/7 presence are the boost your brand needs. Looking for an effective complement to your digital campaigns? At Conecta we design the perfect billboard so your brand doesn’t blend in.
