Don’t leave a footprint on the planet, leave it on your followers
With e-commerce booming, packaging matters more than ever. Why sustainable, eco-friendly packaging reduces your footprint, adds value to your product and strengthens your brand.
From Jessica Walsh to Alberto Corazón: the graphic designers behind our «Designers»
Six graphic designers worth following, from Jessica Walsh and Noma Bar to Pati Núñez, Mariscal, Paula Scher and Alberto Corazón, and what makes their work so distinctive.
Gamification in marketing: turn your strategy into a game
What is gamification and how can it transform your marketing? Its goals, benefits and essential elements, plus practical steps to engage, retain and convert your audience.
Is Google getting rid of cookies? Yes, but not entirely. Here’s what you need to know
Google is phasing out third-party cookies in Chrome. What it means for SaaS and B2B marketing, how Privacy Sandbox works and why first-party data matters more than ever.
Master social media with our 2024 community manager calendar!
Download our 2024 Community Manager Calendar: key dates, from Popcorn Day to Influencer Day, to plan your social media content strategically and boost engagement.
5 neuromarketing tricks every marketer should know
What is neuromarketing and how can it boost your campaigns? Its key benefits and 5 practical strategies, from emotional storytelling to scarcity, with real brand examples.
Ready to build an exclusive community on IG? Discover the new monthly subscriptions
Instagram now lets creators charge monthly subscriptions. How they work, what subscribers get, the requirements, and how they differ from Meta’s ad-free subscription in Europe.
Does your memory shape your buying decisions?
Why do we remember some brands and not others? How memory works, and marketing strategies to make your brand memorable through experience, music, authenticity and familiarity.
Hello Barbie and behavioural advertising
From Hello Barbie to AI-powered ads: how behavioural advertising works, what data it uses, and whether personalised marketing is a step forward or a threat to privacy.
Instagram doesn’t want you to sell
Instagram isn’t a shop. Why hard selling doesn’t work there anymore, and how to use video, carousels and the algorithm to sell without selling on your business profile.