Being natural is the hardest pose of all
How did David Bisbal’s off-the-cuff greeting go viral? What his “¿cómo están los máquina?” moment teaches brands about authenticity, engagement and credibility.
Do green labels sell? Yes, but only the genuine ones
Greenwashing is quickly exposed by today’s demanding consumers. Why fake eco-claims damage your reputation, and what genuine sustainability looks like in brand communication.
It happens to you too, and it’s called ASMR
Why can’t we stop watching slime and soap-cutting videos? What ASMR is and how sensory marketing can help your audience feel your brand and connect with it.
ChatGPT-3: do androids dream of electric sheep?
Is generative AI a blessing or a threat for content creators? A reflection on GPT, authorship, creativity and why human judgement still matters in writing.
Gaming is transforming marketing
Video games now outsell film and sport combined. Why brands are sponsoring gaming teams and events, working with gaming creators and using advergaming to reach younger audiences.
How and why brands squeeze every drop out of Halloween
Halloween has become the perfect ally for brands. How businesses from bargain shops and nightclubs to dentists and streaming platforms cash in on its growing appeal.
Generic brands: victims of their own success
Hoover, Sellotape, Kleenex: what eponyms are, how brands become generic names, and why that success can cost a company its trademark and its identity.
What is online reputation and why does it matter?
What online reputation really is, why it affects sales and SEO, and practical tips and tools like Review Trackers and BirdEye to monitor and improve it.
Digital marketing for SMEs: strategies for 2021
Five essential digital marketing strategies for SMEs: SEO, content marketing, conversion rate optimisation, CRM and online reputation management.
What does a digital marketing agency do?
What does a digital marketing agency actually do? The main types, from full-service and inbound to SEO, social media and web design agencies, and how to choose the right one.