These days, 81% of customers research online before making a purchase decision, which means it’s essential to build a strong digital presence that engages users and responds to their search intent. A digital marketing agency can do this for your business, and more.
What is digital marketing?
Digital marketing is a multifaceted strategy for targeting, reaching and building relationships with customers online through different channels. Digital marketing results are spectacular and improving every day. Blogging alone, for example, can help brands get 67% more leads than those that never publish. SEO also has a conversion rate of 14.6%, significantly higher than the 1.7% conversion rate of traditional outbound methods. Some digital marketing tactics are:
- Content marketing
- Search engine optimisation (SEO)
- Video marketing
- Online advertising
- Social media marketing
A digital marketing agency uses a range of online tactics, strategies and tools to help a business reach its marketing and sales goals. This can make planning and running a successful digital marketing campaign an unfamiliar and complex task for most individual business owners. Before hiring digital marketing services, you should consider the types of digital marketing agency out there and the services they offer.
Types of digital marketing agency (and what they do)
Choosing a digital marketing agency can be a real challenge if you don’t know the sector. Some agencies specialise in one industry or service, while others offer a wide range of services. Here are the seven most common types of digital marketing agency:
1. Full-service digital marketing agency
A full-service digital marketing agency is usually bigger than most other types of agency and offers a wide range of digital marketing services. Businesses often work with full-service agencies because they have the experience needed to deliver the specific projects they need, such as lead generation campaigns or website redesigns.
2. Inbound marketing agency
An inbound marketing agency offers tactics and strategies that differ from traditional ones. These agencies aim to position a business online so customers find it, build trust over time and, eventually, generate sales. Inbound strategies can deliver significant results over time, but usually need a longer time frame (six months to a year or more) before leads and sales «take off».
3. SEO agency
Digital marketing agencies that specialise in SEO (search engine optimisation) help their clients’ websites and content rank in search results. They have specialists who handle:
- Keyword research
- Website audits
- Backlink audits
- Website and blog content
- Metadata reviews (checking the quality of URLs, title tags, meta descriptions, etc.)
- Video description optimisation
- Link building
- And much more…
An SEO company will use a variety of data analysis and website development tools such as Google Analytics, Google Search Console, Semrush and Moz. SEO agencies are always the first to adopt search engine optimisation best practice, including keeping up with Google’s ever-changing search algorithm.
4. Social media agency
Businesses turn to social media agencies when they need help building and maintaining a social media presence. These agencies manage and produce content and also set up ads on social networks such as Facebook and Instagram. They may also offer influencer services for cross-promotion or affiliate marketing.
5. Web design agency
A web design agency is made up of creative designers who build custom, optimised websites or web pages for businesses. Web designers take care of the look, feel and functionality of the pages, whether for a brand-new website, a redesign or a smaller project. The most common services these agencies offer are user experience and user interface (UX/UI) design and research, image creation and storage, web development and web hosting.
Ready to work with a digital marketing agency? Find out how Conecta Digital can improve your digital presence and help your business. Get in touch with us and we’ll advise you.
Ready to work with a digital marketing agency? Find out how Conecta Digital can improve your digital presence and help your business. Get in touch with us and we’ll advise you.
