Thanks to their commanding role in brand communication, the photorealistic avatars taking over social media already have millions of followers.
Their power lies in a perfect formula that manages to combine 3D modelling and marketing strategy with the cultural expression of our time. Virtual influencers (VIs) are much more than good-looking avatars: they work as young characters with personality, impeccable style and an image that connects with an audience already living in digital spaces.
With the aim of grabbing attention, building community and representing brand values, these virtual influencers, standing in for real people, turn out to be the easiest and most cost-effective option for many companies.
VIRTUAL INFLUENCERS ARE ALREADY HERE. Netflix and Samsung are among the brands that have already backed these CGI (computer-generated imagery) and AI avatars. Lil Miquela, the most famous virtual influencer on Instagram with around 3 million followers, has been used time and again by luxury brands such as Prada and Calvin Klein.
Plenty of companies recognise the potential of VIs. They’re an incredibly valuable tool for brands, offering total control over the message, unlimited ideas, appeal to Gen Z (always on the lookout for innovation and digital experiences), automated content and logistical savings.
Despite all their potential and round-the-clock availability, virtual influencers don’t run themselves. Creating and managing them day to day means investing in technology, 3D design tools and motion-capture software; defining a personality, a narrative and a specific niche to build an emotional connection with the audience; and having specialist teams of creatives and social media experts.
Behind every great virtual influencer there’s always a specialist agency run by humans. At Conecta Digital we create your company’s avatar: a unique, professional image ready to represent your brand on social media, in videos and in campaigns.
Because brands that understand the present don’t just communicate, they evolve.
