Don’t make the grasshopper’s mistake: the ant’s philosophy is ideal for your brand.
In summer, everything seems to grind to a halt. Traffic, interest in anything other than leisure or travel, the shutters of many shops, and how often the bell on your door rings as a new customer walks in: yes, it all drops when the heat is on. If you think joining the national slumber and thinking only about holidays and switching off is good for your brand, think again.
Summer gives you the perfect time to look inwards. Use your company’s quieter activity to bring your business up to date. Review pending tasks, carry out a technical audit of your website (load times, crawling, whether search engines like Google have indexed it, and its performance), analyse the competition, get inspired, explore new approaches and plan your autumn strategy.
The last quarter of the year is packed with huge milestones: Halloween, Black Friday, Cyber Monday and the Christmas campaign. Starting to capture leads in August saves you money; by November, prices skyrocket. Like the grasshopper staring at an empty larder, you’ll regret not investing time and money sooner. Don’t miss the opportunity: nurture your audience through August, September and October. When Halloween comes round, you’ll be that prepared, relaxed ant, enjoying the fruits of your work. You won’t have to fight in expensive ad auctions; you’ll simply send an email to a community that already trusts you.
Planning ahead and keeping going when things slow down is a foolproof move. In August, roll up your sleeves: clean up your database, remove inactive contacts, set campaign budgets, finalise your posting and blog calendar, film videos and design your campaigns from ‘Back to School’ through to ‘Christmas’, and decide exactly which products or services will have discounts or special offers at the end of the year.
Has your brand done its homework, or do you need us to lend a hand before September arrives? Let’s talk today and get your autumn strategy sorted before you head to the beach.
