Jessica Walsh (1986, New York), a creative with a huge media presence. We’ve been able to follow her on social media for years. Feminist, curious, outspoken, surprising and entrepreneurial, she uses irony, humour and play in her projects. “Innate talent doesn’t exist; creativity is the result of hours of dedication, study and personal growth”. She encourages leaving trends behind and focuses on a strong, recognisable visual and verbal language.
Noma Bar (1973, Israel): “I couldn’t really explain the process behind that result. It’s simply the way I see the world around me”. To define his work, we’d talk about impact, simplicity and humour. He pursues “maximum communication with minimum elements”. Careful to capture the essence of colour and use it boldly, he leaves his unmistakable mark on work for major brands and media such as Wallpaper, Random House and The Economist.
Pati Núñez (1959, Girona), a pioneer in the industry who became the first woman to win Spain’s National Design Award in 2007. In her projects for Loewe, Armand Basi, Mango and Danone, among others, she stands out for branding and packaging true to her elegant style of clean lines and simple, direct, emotive ideas. Focused on detail, for the designer brands and packaging are “a means of communicating with the consumer”.
The freedom of Mariscal (1950, Valencia), always so inspiring: “All colours are beautiful, and so are all disciplines. Drawing is the basis of all of them, so they’re not opposites. I feel comfortable in all of them and I like working in all of them, without distinction”. There’s no technique or medium he can’t handle; he even takes on animated films, and in 2023 he released his second film, They Shot the Piano Player.
Vibrant colours, visual elements and a daring graphic style. Paula Scher (1948, Washington D.C.) and her clever creations have revitalised brands such as Swatch. Her passion for typography runs through all her work. A multidisciplinary artist who champions the communicative power of “painting with words”.
The only European designer to have received the American Institute of Graphic Arts Gold Medal, Alberto Corazón (1942, Madrid) was a complete and complex multidisciplinary artist who took part in the extraordinary cultural change Spain went through from the late sixties. His name is linked to Spanish iconography of the last 50 years (ONCE, RENFE, the Domo telephone, MAPFRE and Paradores). For Corazón, design can’t escape reality; in his words, design is “typical of advanced societies and part of everyday life”.
