Whether you’re an agency or a developer, it pays to be at the main property fairs, an ideal showcase for your project.
In Spain there are currently three must-attend events where we recommend having your own stand. SIMA (Madrid International Real Estate Show), Barcelona Meeting Point and SIMED (Mediterranean Real Estate Show), the latter held in Málaga in early November, are a great opportunity not only to showcase your projects but to build new business relationships aimed at finding future opportunities.
One of the advantages of having your own stand at these property events is that it BUILDS TRUST in your company and lets you come across as professional.
Want to get a return on your investment in industry fairs and exhibitions, attract visitors and multiply your sales? Turn your stand into a real magnet with effective design using these TIPS:
-Use your space to show your BRAND VALUES unmistakably. Remember everything in it should be consistent with your image. Use and highlight your company’s colours, logos and visual elements. Bear in mind that your stand is your project’s calling card, so it needs to be attractive and appealing, and take your target audience’s needs into account.
-Remember visitors will have little time to get round every stand and see every offer. They can feel overwhelmed by so much information, so YOUR PRODUCT MUST GRAB THEIR ATTENTION above all else.
-Go for INTERACTIVE TECHNOLOGY: the most successful stands are those with innovative features such as virtual and augmented reality, interactive screens, sustainable technology, creative lighting and unique materials.
Remember your physical space will be limited, so including an interactive experience for visitors is a great hook for showing off your property projects.
It’s about offering UNFORGETTABLE EXPERIENCES, like the ones they’ll get with VR headsets. A different and very effective way to bring your new-build projects closer to interested buyers. Lately, many agencies are using what’s called mixed reality, which combines virtual and augmented reality. It’s an increasingly common practice that doesn’t just transport clients into a virtual setting but also gives them extra information about what they’re seeing.
-Use totems or other LARGE GRAPHIC ELEMENTS such as screens so your stand is easy to see and recognise.
-Include OPEN AREAS for interacting with visitors and PRIVATE AREAS for meetings or specific needs that call for more privacy.
-Create a pleasant space, and for that, the RIGHT LIGHTING is essential. Spotlight the products or features you want to highlight. In general, use soft lighting to create a welcoming atmosphere.
-YOUR MESSAGE SHOULD BE CLEAR AND CONCISE. Whether through posters, interactive screens, brochures, infographics or charts, always aim to reinforce the idea of effective communication. Beyond the visual impact of the space created for an event, it’s a good idea to plan ahead and put solid content in place to maximise its impact and BUILD ANTICIPATION. To do that, create engaging social media content, reward your audience with discounts and draw them in with competitions.
-Have HIGHLY SKILLED STAFF, well trained and attentive, who engage with visitors and answer all their questions.
-WORKING WITH PARTNERS is also effective. Collaborations will help you reach a bigger audience.
Finally, we recommend analysing your audience’s behaviour in order to optimise your strategy for future events. At Conecta we have experience with events and can advise you and help you develop your company’s advertising and communication.
