Let us share a fact: EMAIL MARKETING IS WITHOUT DOUBT ONE OF THE MOST EFFECTIVE CHANNELS.
In case you’re sceptical (can an email really transform my business’s sales?) we’ve set out in this article to dissect an email, taking it apart before your eyes so you can see what makes it special and why it’s an essential tool for your company.
If your GOAL is to build loyalty, grow your subscriber list, turn subscribers into customers and, ultimately, increase sales, email marketing is the answer.
What CONTENT can you send with email marketing?
News about your products, new launches, photos and videos, offers, competitions, giveaways, detailed service descriptions, reviews or testimonials from happy customers, promotional banners and more.
A PERSONAL, DIRECT STYLE
As an everyday communication channel, email is perfect for easily reaching and building quality connections with a potential audience, chosen for their need for and interest in your information.
The MESSAGE will be personalised, interesting and friendly, able to strengthen loyalty and increase sales. Note! With email you don’t just entertain, you also educate your audience about what your brand stands for and its value. That helps you win genuine followers who’ll come looking for your products or services.
FREQUENCY
There’s no one-size-fits-all rule for the best time to send a marketing email. Our advice is to analyse your data and your campaigns’ performance and find out your audience’s particular preferences.
VALUE
It’s an ideal way to reach potential customers and win them over with a small investment. Used properly, its conversion rate is higher than social media’s. Bear in mind that email lets you reach more people (very few people don’t have an email address these days), and it guarantees you connect with those who are genuinely interested in what you have to say, because they’ve chosen to subscribe.
Another advantage of email is that it drives more traffic to your website.
There are different TYPES of email depending on their purpose:
Acquisition emails to reach new customers.
Newsletters to keep your brand alive and up to date.
Administrative or formal emails, for downloads such as invoices or delivery tracking.
Courtesy emails, for example to thank users for subscribing.
Loyalty emails designed to keep up regular communication that helps drive repeat purchases.
To make your email marketing campaigns WORK:
Avoid being a nuisance and ending up as the annoying sender. The key is to send an email that grabs attention: attractive, innovative and personal.
Don’t break data protection rules.
Always offer the option to unsubscribe from your emails. Your customers will appreciate your understanding if their interests or needs change.
Make sure you have a trustworthy, recognisable email domain.
Personalise your message as much as possible, for example by including their name in the greeting or segmenting by purchase history.
Don’t forget to highlight the response you want with calls to action, whether that’s signing up, attending an event, entering a giveaway or visiting your shop.
If you need to create an email campaign, at Conecta you’ll have a bespoke web design and online marketing team specialising in email marketing and newsletter design, fully personalised and tailored to your brand and goals.
