Contrary to what many people think, your business can stay profitable over the summer.
If, as an online retailer, you feel sales are dropping or not flowing as smoothly as at other times of year, you may not be using the right online sales strategies.
Take note and turn the summer slump into new opportunities!
Refocus your campaigns and go where your customers are: coastal areas, attractive rural towns whose population multiplies in the holidays, airports and train stations where plenty of travellers will see your brand, major festivals taking place all over the country…
Focus on specific products
Launch attractive seasonal offers
Phones don’t stay at home, even on holiday! Lots of users shop online on their mobiles. Optimise your conversion funnel for quick purchases and simplified payments. It’s also worth having landing pages with responsive design, using single-column layouts for example, that make navigation easy and improve conversions.
Make the most of the end of summer, when consumers come back from holiday, to offer products for getting back to work, school or home life. The Back to Routine strategy is the art of anticipating changes in consumer behaviour.
Put the spotlight on customer service. The holiday period is the ideal time to strengthen the customer experience with rewards programmes and excellent after-sales service.
Another boost for your summer sales can come from working with marketplaces. Although competition is tougher, you’ll benefit from an existing audience and the infrastructure of platforms like Amazon, eBay or AliExpress. With this strategy you’ll gain reach, online visibility and easier logistics.
Is your e-commerce store on holiday? Remember, at Conecta we can help you grow while others are closing up shop.
