In a fast-moving world where the energy transition is a global priority, along comes Iberowaste: a company committed to a more sustainable model by turning waste into clean energy.
Iberowaste specialises in trading products that meet the requirements of the RED II directive, ensuring every material processed keeps its status as waste or residue within a legal, technical and environmental framework.
The company is committed to innovation, traceability and the circular economy, working with committed partners across the whole value chain. It supports its clients at every stage of the process, from waste selection to recovery, to ensure an efficient, sustainable result aligned with European decarbonisation and resource-use goals.
The challenge
Our starting point with Iberowaste was to build a strong brand identity for a company with a clear proposition: driving the transformation of waste into clean energy, promoting a more sustainable model aligned with the principles of the circular economy.
The challenge was to define a consistent, professional visual image with its own personality, conveying trust, innovation and environmental commitment, and connecting with a technical, institutional and industrial audience engaged with the energy transition.
It also needed a functional, clear and easy-to-navigate website that would reflect Iberowaste’s expertise in waste management from the outset.
Our approach
We created a strong, technical and trustworthy identity that would convey Iberowaste’s commitment to sustainability, innovation and the highest industry standards. The aim was to position the brand as a benchmark in waste recovery and clean energy generation, acting as a seal of assurance within the European regulatory framework.
For the logo, we chose a clear, modern and versatile typeface, paired with a colour palette that evokes sustainability, efficiency and technology. The identity had to adapt easily to digital environments, technical documentation and industrial applications without losing strength or consistency.
On the website, users find a clear, structured experience aligned with the principles of transparency, traceability and environmental responsibility. This visual and functional story is also reflected across its digital channels, reinforcing its position as a key player in the energy transition.
