Garbeo is more than a local fashion boutique: it’s a different take on style, inspired by individuality and a desire to spread an infectious spirit of freedom. The brand offers its customers, women and men alike, a range of unique pieces in tune with the distinctive personality of the people who wear them.
For Garbeo, trends take a back seat when the goal is to show off attitude. With a warm, personal touch, from its clothing shop based in Níjar, Garbeo moda champions quality casual style, offering tempting collections carefully chosen to spoil its customers.
The challenge
To build a brand identity that conveys the fashion label’s exclusive values, and to make Garbeo moda’s urban style, as select as it is bold, resonate with a younger audience determined to stand out wherever they go. The challenge was to connect the product with the ideal customer, understand their needs and aspirations, and offer a genuine quality experience that’s easy to relate to, both emotionally and practically. A unique character and distinctive style that also had to define the website: a clean, elegant, intuitive online shop that makes every item of clothing easy to find. With its new website, Garbeo doesn’t just aim to sell clothes, but to offer a unique chance to dress with soul and charm of your own.
Our approach
Here, we had to recreate the fresh, elegant and unique world that Garbeo moda represents. Every branding strategy was designed to win over that young audience, who identify so strongly with stylish, contemporary and authentic brands.
We chose a friendly tone of voice, bold colours and typography with personality. Nothing like Spartan Bold and Regular to inspire modernity, beauty and character.
To guarantee a satisfying user experience, the website had to be the shop window of the Garbeo world, with the same comfort and closeness. Grab attention, provide all the information needed without fuss and make sure visitors come back. With a clean, well-defined website that lets people discover every item for sale and enjoy fashion in a simple, appealing way, we increased organic traffic, visit duration and user loyalty.
