A new concept of residential luxury by the Mediterranean. In 2023, Madrid-based developer Top Gestión launched this ambitious new-build project on the Costa del Sol. The Kos stands for privileged access to complete wellbeing and premium services, within reach of just a few. Built with top-quality materials and located in El Higuerón, Fuengirola, the development lets its fortunate residents connect with a natural setting open to light, the sea, privacy and a sophisticated atmosphere, from every one of its stunning villas.
The challenge
With The Kos, we were starting from scratch. We took on the challenge of building a complete brand proposition that could convey luxury and the highest quality.
Drawing on our extensive experience in real estate marketing, we set out to evoke the exclusive Mediterranean lifestyle without falling into the sector’s clichés. The strategy focused on creating a sumptuous, elegant and contemporary visual identity that connects with a refined, discerning international audience looking for a unique product of great architectural and sensory value.
Our approach
We set out to create a regal, evocative image that would inspire trust and a sense of exclusivity.
At Conecta we wanted The Kos brand to work as a seal of high value that signalled status and could meet the most demanding standards. In keeping with its ambitious, elegant meaning, for the logo we chose the delicate Lanche typeface in a gradient copper tone, easy to read and adaptable to any format.
On the website, users find a unique storytelling experience in tune with their aspirations of comfort, privacy and unrivalled luxury, distinctive values that also come through on its social media.
The developer trusted Conecta’s team of digital creatives with the launch of the development in the exclusive El Higuerón area, aimed at both Spanish and international buyers and investors. For the event we handled the design of the brochures, informative marketing emails, the merchandising needed, press articles and the photo and video coverage of the event, backed by our drone service, delivering quality photos and videos.
The results
Over 3 months of work, we delivered a 360º strategy combining branding, web design, the launch event, merchandising design and Meta and Google campaigns to promote the luxury homes.
The website, optimised for conversion and with a polished look, received 7,425 qualified visits and generated 22 interested leads through a highly effective form. The campaigns reached more than 50,000 impressions among the target audience, cementing the development’s visibility.
What’s more, after the launch event, more than 10 agencies expressed interest in marketing the development, extending the project’s reach and sales potential. Thanks to this all-round strategy, the development established a strong position in the market, attracting potential buyers and creating new business opportunities for the client.
As a result, more than 30% of the homes in the development were sold in just one year, proving the effectiveness of the integrated strategy.
